After an event, there’s so much to do as the event planner, you need to assess the experience ‘jumping on’ the next event you have scheduled. First, you need to leverage feedback from the recent event and position your team for a better experience.
The next few minutes after an event may be spent organizing your team to ensure the venue is cleaned according to your lease agreement. When this is done, you can focus on identifying how to leverage the event and promote your brand as an event planner.
In this article, I will be writing about some helpful actions you can take immediately after an event to grow your event planning business.
These are simple actions but very effective. And it is all about giving your clients the best value for their money. Let’s get started;
Debriefing your team
This is the time to reflect on the recent event. Did everything go according to plan? What went wrong, and how can such situations be avoided during the next event. The debriefing session is more like fact-finding; write down the issues and complaints, for further assessment to develop lasting solutions.
Also, take time to mention names and commend members of your team who performed excellently, and encourage others to give their best.
Review your feedback system
There are so many options regarding getting feedback from your audience after an event. You can hand out questionnaires during the event, create an online poll for your audience or conduct interviews with the stakeholders in the entertainment industry who attended your event.
The information you can gather from your feedback is crucial to planning the next event. Through this assessment, you can discover areas that were excellent handled and other aspects of your event planning strategy that need to be improved to ensure your audience and clients have a great time during the next event.
Your social media will be buzzing with comments and feedback from people who attended the event. If this is not happening, next time, create a viral #hashtag a few days before the event, make it trend to reach a wider audience. After the event, a lot of people will be talking about the show online, and that’s a great way to get feedback.
Your goal is to perform better during the organization of similar events in the future. If you get the right feedback and use the information creatively, you can become the best planner for that type of event.
Get highlights from your media team
A two-minute video clip highlighting the best moments at the event will be perfect. Also, you can request a couple of pictures that show how everyone who attended the event had a great time. These materials should be posted quickly on your social media pages. You can make the event trend on social media for a few more days by uploading pictures and a captivating highlight video of the recent event.
Don’t forget to use the hashtag to make your media content trend on social media. Let your media content tell the story; many people who didn’t attend your event will see what they missed and make plans for your next event.
It is also a great idea to keep your audience engaged before the next event. After the first show, you should have a better idea of who your audience is regarding age group, demographics, and their expectations during future events.
Review the books
How much income was made before and during the event? Thanks to apps such as Meeti, you can plan an event and sell tickets online without any worries about losing your funds from ticket sales. That used to be a problem many event planners encountered, it was so difficult to ensure that all the monies collected from ticket sales are accounted for and safely deposited in a bank account.
Now with apps such as Meeti, you can conveniently schedule and sell tickets online, and get paid directly. The developers have also added extra features that allow event planners to create a unique ticket design, share ticket links on social media, monitor engagement, and promote the event online.
After reviewing the books, you should have a clear idea of how much has been made after paying off debts and other miscellaneous expenses.
Record the financial report, it will help you assess your growth regarding income generation, and the figures will be an effective tool you can use when speaking with potential investors about sponsoring your event.
The steps described above can help you start planning your next event. You will be more confident in making decisions because you know more about your audience and mistakes that must be avoided. Don’t forget to start promoting your next event a few weeks before the big day; get your audience excited and anxious to buy your event tickets online.