The goal of every event marketer is to sell out tickets every time they manage a marketing campaign. If you are finding it difficult to achieve this task, I have some tips that can help you perform much better.
Event marketing requires a lot of work; thankfully, there are apps that can be used to handle many crucial tasks effectively. You can quickly make your name in the event management industry when you know how to get more tickets sold before events.
Here are my best tips to help you become one of the most successful event marketers in your city.
There is so much to do; as soon as you have your contract papers for the event marketing job signed start planning. You will need to find out all the details about the event, guests, VIPs, and the venue. Time moves so fast; if you can get your tickets out there for early bird sales sooner, it will be much better for your project.
There are many ways to leverage partnerships and get more coverage for your event. You can find social media influencers who are interested in attending events such as the one you are planning. Seal a deal with your partners to help the news about your event go viral in return for a few free tickets. Influencers have a large number of followers; it is easy for them to spread the word about any event in seconds.
Drive traffic to the event website
If you can use selected digital marketing strategies to drive traffic to the website for your event, you will increase the chances of getting higher conversion. When more people view the event details, a percentage of them will buy tickets and tell others about the event.
Offer event ticket discounts
You can sell more tickets by offering a discount on tickets for the event. This strategy can be used in different ways; you can offer early-bird discounts on ticket sales and group discounts for a group of friends who will like to attend your event together. The good thing about group discounts is that more people look for this opportunity, so you will surely sell many tickets.
Content marketing for your event
There are many ways to educate and inform your audience about the event by using content marketing. You can write short informative articles about the event, its theme, and the special guests who will be attending. For example, an intriguing piece written about a VIP guest who will be attending the event will encourage more people to buy your event tickets. Content marketing can also be used to educate your audience about the different ways they can buy tickets for the event and how to register online. Another idea is writing about the benefits of attending the event. The content you send out to the audience should answer some of the common questions they will be asking about the event.
Offer different ticket categories
Not everyone can afford the expensive VIP tickets; you can create different ticket categories to encourage more people to attend the event. This is an old strategy to sell more tickets, and it has always worked. Here’s the thing you can make more money by using this strategy to sell tickets. There are selected guests who will prefer to buy the more expensive tickets; this means more income for you, and the low priced tickets will surely sell in hundreds because they are more affordable.
Use a ticketing app
This is another fantastic idea; there are special ticketing apps such as Meeti that can offer much more than selling tickets for your event. With these apps, you won’t have any issues with the collection or loss of funds; all the monies received from ticket sales will be intact and ready for withdrawal anytime you want. Also, the ticketing apps can be used to promote events, schedule ticket sales, and also monitor sales of tickets in real-time. You can also use the apps to fast track check-in for all guests at the event venue.
Don’t stop marketing your event
It is never over until the event starts. There are guests who will make the decision to attend your event at the last minute, you need to have tickets available for this group of people, and however, if you have sold out tickets, it is a good idea to boldly inform your audience on the official website for the event.
Trust me it will be fun. The best part is you will learn how to do things better with the next event. However, please note that the approach may vary depending on the type of event you are marketing. But one thing never changes, get the attention of your audience and help them make a faster decision to attend your event.