5 Tips to Choose a Price for Event Tickets

One of the important aspects of planning an event that can be tricky is how to create event tickets


One of the important aspects of planning an event that can be tricky is how to create event tickets. It is important that you set the right prices for event tickets. The best approach to sell tickets online is choosing a price the public will regard as reasonable and affordable.

You don’t want to scare your audience away, if the price for your event ticket is too high, many people may not be able to attend the show. It is best to set the price for your event tickets within the reasonable range that people with an average disposable income can afford.

I have found some great tips to help you select the best price and sell tickets online. First here are some advantages of setting the right price for your event tickets;

High demand for tickets

You can create event tickets that will be in high demand if the price is right. Selling out tickets should be your goal, and this is possible when your audience can afford the price and are interested in attending the show.

Make the event go viral online

Your event can become the latest trending news on social media if you get it right. When more people buy your event tickets, they get excited and talk about the upcoming show on social media. This is a good thing, if the news about your event trends on social media platforms, your online ticket sales figures will rise. Here are some more tips on how you can advertise your event.

Sponsorship request

This happens when brands want to associate with viral trends for more publicity. If your event trends online, it will catch the attention of brands that can identify with your event. These companies will want to be a part of the show; their representatives will contact you for sponsorship opportunities. You can leverage this association; offer them a chance to get some attention from the trending news about your event in return for sponsorship, which can be in the form of money or products.

Grow your brand

With so much buzz about your upcoming event, it is a great opportunity to establish your brand. You can start organizing the event every month if they like it so much.

What ticket price guarantees your profit?

It will be a shame to organize an event and experience a loss. Therefore, you must identify the average price of your tickets that can guarantee you will not lose money. It is also best to avoid cutting down costs of essential areas such as your budget because you want to sell low priced tickets. Giving your audience a quality experience is necessary if the event must continue to trend.

The idea here is to identify the lowest price that you can sell tickets online and still make a profit. However, don’t make the mistake of selling your event tickets too cheap, or your audience will think you are offering a low-quality experience.

How many people will attend the event?

If you know the number of people who are expected at the event, you can make better plans to create the right number of tickets for your event. This means you will also be able to project on expected ticket sales and the income when you sell tickets online.

How much are organizers of similar events selling tickets?

This is an important insight to help you choose the right price for your event ticket. One thing is certain, your audience make comparisons, and they know how much your competitors sold tickets for similar events. If your event tickets are more expensive than the others, the response may be low when you sell tickets online.

What’s the average disposable income of your audience?

Disposable income is the extra money people have after taking care of essential bills and needs. The disposable income is used for things like going to the cinema, fine dining, or attending events like yours. You need to know the disposable income of your audience and choose ticket prices that fall within this range so they can afford to buy your tickets.

Research past events

Another great idea to consider before you create event tickets is to research past events similar to yours. It is important that you look out for mistakes the event organizers made and challenges they encountered after setting ticket prices. This insight will help you avoid such mistakes.

While using these tips, it also helps to know what your audience is saying. You should delegate this task to some members of your team who can monitor the comments on social media. With the information gathered, you can choose the right time to throw in incentives such as ‘early bird’ prices which are discounted for people who buy tickets within the first week of ticket sales.

To avoid the hassles of selling tickets online, you can use the Meeti app, for convenient online ticketing and easy payout after sales.

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